In conversation with Johanna Mercer, CEO, and Dr. Ann Gordon, CTO − Founders of Dr. Gordon’s Bum Cream
What was the deciding moment in starting the company? Tell us about your vision.
Twenty years ago, an ICU nurse in Vancouver asked Dr. Ann Gordon for a cream to help a patient’s nasty rash from diarrhea and incontinence. When the pharmacist couldn’t find a product with the active ingredients that Dr. Gordon knew were needed, Dr. Gordon, who holds a degree in biochemistry, wrote an order for a compounded cream and thought nothing more of it. It turns out the nurses loved it. They dubbed it Dr. Gordon’s Bum Cream, and it became widely and safely used throughout that hospital.
We realized that if we didn’t do it, it wouldn’t happen.
Several years ago, when we returned home to Nova Scotia, history repeated itself. Nursing staff increasingly demanded Dr. Gordon’s Bum Cream. It prompted us to make our cream available to those who need it, and not just in hospital. We wanted it available in nursing homes, and particularly in the formal and informal home care market. We realized that if we didn’t do it, it wouldn’t happen. When Johanna, our CEO, stepped down from the board of the school she founded, she finally had the time to devote to it.
Our mission is to put our cream into the hands of nurses and caregivers in hospitals and homes throughout North America and beyond. We want to reduce patients’ suffering, save institutional and individual time and costs, and perhaps ultimately affect the standard of care for MASD.
What do your customers need, and how are they challenged in their current situation?
Dr Gordon’s Bum Cream treats a group of rashes called Moisture Associated Skin Damage (MASD). We refer to two of these rashes as IAD (or Incontinence Associated Damage) and Intertrigo, which is a word that means ‘between’ and ‘to rub’. These rashes occur anywhere skin surfaces rub together in a warm, wet environment. They are itchy, red, painful, and can lead to serious skin breakdown and superinfection.